韩国Homeplus Tesco超市在地铁/捷运建虚拟商店-视频

很多人希望在周末购买蔬菜食品，但对于很多辛苦工作了一周的韩国人来说，在大型超市里购物是一桩辛苦的差事。为了解决这个问题，Tesco（在韩国更名为Homeplus）创建了虚拟商店。
Homeplus希望在不增加实体门店数量的情况下成为韩国排名第一的超市。他们的解决方案也就是虚拟商店。就像在实体店面一样，顾客也可以使用他们的智能手机QR码（一种二维条码）在虚拟市场购物。在顾客付款后，货物将被运送到他们的家门口。

不过Homeplus的虚拟商店不只是一个网站。在客流量较高的地方，比如地铁站，也安装有Homeplus的购物终端，这就将人们等车的时间转化成了购物时间。不得不说这招真是非常聪明。

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.